Your guide to beginning a tote bag business in 2023

Your guide to beginning a tote bag business in 2023

The market continues to search for products to simplify their lives and be more sustainable. Totes bags can efficiently tick both boxes.

Totes bags are an extremely sought-after accessory. Their massive dimensions make them ideal for every day use whether it's grocery shopping, working, school, or playing.

If you've thought about entering the market by creating custom-designed tote bags that you can sell online Now is the right time!

How big is the bag market?

Tote bags are among the most sought-after product options to sell on online shops. Offering huge profit margins, and a minimal environmental impact. To eco-conscious shoppers across the globe, these bags can help lower their carbon footprint, without degrading quality or performance.

What is the best way to begin a tote bag company step-by-step

It's not just that a Tote bag-related business extremely lucrative and easy to run. It's also fairly simple to get going. Follow this step by step procedure and your online shop will be up and operating in no time.

1. Find your niche

Finding your niche and delineating it is a crucial first stage in your bag venture. Then you can determine the target marke. What patterns or materials you can offer as well as what your brand's personality and brand's message is.

What's trending?

Utilize social media as well as Google Trends to find out the types of searches that people are making by using search terms. Trends will help guide you toward the correct direction in order for a product that is sought-after and to put your own spin on.

Tap into your passion

Your business concept is the one you've come up with that will take your time as well as time and energy, so make certain that you're designing designs that you are passionate about! This can bring out your originality and creativity.

Potential niches

No matter if you're a pet or sports enthusiast and music lover, or just a classic plant lover it's possible to bring fresh flavours to a variety of niches.

It is possible to position your bag company as a sustainability shop and offer Customized tote bags. Or, you could set yourself as the Custom tote bag company and offer bags in various sizes designed specifically for shopping at the produce market. There is a myriad of options!

2. Learn about your customers' needs

A new venture must be aware of the customers it is targeting, their issues, their interests and the things they're looking for.

Take into consideration the demographics of your audience include their gender, age and location. Also, consider their interests fashion, preferences, and habits. This will allow you to identify the types of designs they will purchase and other aspects that can be beneficial, such as durability or the versatility of a product.

Also, you should know what strategies for marketing are most successful for the specific demographic. If, for instance, you're targeting teenagers and young adults it is possible to gain information about this group through looking through Instagram as well as FYP. In addition, Instagram insight will likely provide the most precise details about the millennials' purchasing preferences.

3. Develop your brand's image

Your branding identity determines the entirety of your company, starting with what you represent and the merchandise you sell as well as your beliefs and the reason you began the tote bag business initially. Take these steps to establish your identity as a brand successfully.

Make your name a part of the name

Take into consideration the mission of your organization while you develop your branding. You might be a fan of animals and are looking to include certain animals into your brand, or perhaps you'd like to supply your customers with bags that are sustainable that are Custom. Your mission and values can guide your direction while you are thinking of the business name you want to use and the message that reflects your beliefs and mission.

It is also important to choose the color scheme that includes two to three colors that reflect your company's image as well as its personality. The colors you choose should compliment each with ease; they'll be utilized on your site and social media pages and newsletters, packaging and much more.

Design a logo

Your logo is the basis of how your brand gets known online as well as in person So, you need to design something that is simple that is unforgettable. Hire a graphic artist to create something distinctive even if design isn't the strength.

4. Pick a print on demand service

Print on demand service can be a cost-effective and efficient method for companies that make tote bags for businesses to start their venture on a limited budget. Instead of investing a significant amount early in fulfillment, inventory delivery, staff, and shipping to help, a print on demand provider does the majority of the work.

Why print on demand?

The shop's owner you'll come up with the design and pick the bags that you'd like to offer through your online shop. If you choose to work with a print-on-demand provider such as In Voguish, they handle everything after the first purchase, ranging starting with printing the item to sending the item to it to the purchaser.

This is a great model for businesses that are just starting out as you'll be able to concentrate your energy on the things you enjoy designing designs, interacting with your clients, or working on the other areas of your business.

What should you look for in an POD vendor

If you are looking for a supplier be aware of the benefits that they could provide you with as well as your customers. If you're an eco-conscious company, then you should work with a company that is conscious of trying to make more Customized choices when it comes to processes for printing and shipping.

Review pricing plans from various suppliers and then find out what customers have to say about their support. When you start a new company is likely to require you to contact their customer support department as well, so you'll need to join forces with a business which is committed to its customers.

5. Design your tote bags

Once you've got all your ducks in order now is the time to get started designing your ideas!

Designing the process

Begin by engaging your imagination and the things that inspire you in your particular field. It could be movies, animals and the surrounding environment. You can also think about songs, and social movement lyrics. Draw out any ideas for design that you may have with a pen on paper.

It's possible that you have some ideas for your design however, you're unable to get the right idea. You might consider hiring a graphic designer to assist you get your thoughts to the next level.

While creating design, try to keep it minimalist and steer clear of excessive clutter. This makes it simpler for viewers to be able to relate with your pictures since they're easy to understand.

After your sketches are drawn and finalized, you can use software for design to make digital mock-ups of your ideas and print them. In Voguish+ users can use their Design Editor tool for ensuring that your designs appear as they would like and then make any changes or adjustments.

Order samples

The process of ordering samples from a printer on demand provider is vital to begin your own business that sells bags for totes. This will allow you to assess the quality as well as see what your designs will look like in each bag.

6. Create the shopfront

The next step is decide on a place to host your online shop. Picking the right channel for your bags is essential since it will impact your brand's visibility for customers and also your company's profit.

The top platforms to offer customized tote bags is eCommerce platforms as well as online market places. Find out more about whether you need to set up. Your the shop using an online store or a standard marketplace.

Ecommerce platforms

Utilizing an online store platform to run your online store. Lets you offer direct sales to customers on an individual site.

These platforms, which include the Shopify as well as SquareSpace provide rich custom experiences to businesses. Who wish to tailor their site and gain complete control of the purchasing customer experience. There are templates for listing your products and drag-and-drop functions for making your site unique.

The drawback of eCommerce platforms is that visitors are entirely dependent upon your efforts. Control of your website is completely in your hands. is a responsibility for directing people to your site and products. Additionally, you'll have to cover an initial fee in order to get established on the platform. This could be a hindrance for new companies.

Marketplaces online

A online marketplace is a space that allows businesses to are competing for the same customers. Marketplaces such as eBay as well as Etsy are instances of online marketplaces. Consumers search for terms such as "tote bags that have flowers" and will be presented with many variations of the keyword.

It is tough to compete with this type of environment, but there are several advantages of running an online store on Etsy. In general, there is no cash needed upfront, however the seller will get paid a transaction cost per purchase. It is possible to add on when selling a few items which is not a good decision to make.

Marketplaces offer businesses a few occasions to show off their branding or individuality. Their shopfront is usually comprised of your logo for business and catalogs of your products. There's no opportunity to express your creativity with your branding in this context.

Design your online store

After you've selected the platform you want to use, design your online storefront with the branding identity you chose in step 3. Create the necessary customizations to let your personal style and beliefs reflect to the customers you serve.

Establish payment processing and decide on the delivery options that you would like to provide clients. Make clear the return and refund policies for bags to let the customers know what to anticipate when buying.

Make your own product listing

Upload each tote bag into your online shop using top-quality photos of your samples. Images significantly impact the purchasing experience. If you do not manage to present your tote bags with high-quality photos prospective customers are less inclined to buy something in your store.

7. Create custom bags for your totes

Selling your products online is the most efficient method to make sure your online business is successful and can significantly increase your earnings.

Sell your bags to the public

Utilize Social media to market your bags and to reach out to the people who will be using them. Connect with your fans organize giveaways, solicit the email addresses of your followers, and promote new tote bags. 

Additionally, you can cooperate with influencers from your area to market your merchandise to their fans. Make a coupon code available to your followers in order to boost purchases and boost the exposure of your online shop.

Tote bag design tips

It is recommended to follow some designs when you are creating the designs for your bags.


Make sure your designs are minimalist and clean Avoid creating cluttered graphic or visually distracting. Remember that most bags are made for use daily or often, which is why a simple layout is more likely to get used frequently.


Designing unique and distinctive design concepts is the ideal method to run a business. Increase your customer base, and sustain the trust of the field you are in. Replicating designs of other artists isn't a good idea in business and may be a source of legal trouble. 

Customize and market beautiful tote bags using In Voguish

The huge increase in the number of bags for totes in the last few years has made. Tt a profitable idea for business And there's no better moment to better than now to get to work. If you have a print on demand company and a few distinctive designs. You'll have a good start towards creating your clients' most-loved bag of the moment.

Are you ready to launch your own bag business? By using In Voguish as your print on demand provider Your customers will be impressed with the product's quality as well as how quickly the order will be delivered. Begin now!

Back to blog